Todd Goodale was named associate director of athletics for marketing and video services at Virginia in July of 2006 after serving as UVa's director of video services since July of 2004.
Goodale and his staff are responsible for creating and implementing entertaining game day experiences at athletics events. The marketing and promotions staff is also responsible for advertising athletics events and increasing attendance at home events for each of Virginia's 25 intercollegiate athletics programs.
The video services unit is involved in all aspects of the athletics department's video projects, including `Hoo Vision, VirginiaSportsTV.com, the Cavalier Sports Weekly television program and assisting coaching staffs with their video needs. Cavalier Sports Weekly and VirginiaSportsTV.com are two video initiatives that were championed by Goodale. He and his staff oversee the video and audio operation for football games at Scott Stadium, men's and women's basketball games at John Paul Jones Arena, men's and women's soccer and lacrosse games at Klöckner Stadium, and baseball games at Davenport Field.
Goodale was the creative director for Cavalier Sports Marketing from 1998-2004. Prior to that, he was a member of the Virginia Sports Marketing staff, serving as producer of the football and basketball coaches television shows and as an account executive.
He is a 1994 graduate of Virginia. Following his graduation, he was a sports reporter and anchor for WVIR-TV in Charlottesville.
Goodale and his wife, Tamar, have a daughter, Ava, and a son, Graham.